Stewart Introduces New Line of Treats with Benefits; Rolls Out Brand Refresh
Dayton, OH (August 19, 2022) – Stewart® – a leader in premium, all-natural pet food and treats – today announced an expanded treats portfolio and updated packaging across its portfolio of freeze-dried dog treats. The new products and packaging debuted at SuperZoo 2022 in Las Vegas.
“We are laser-focused on developing and delivering a portfolio of purpose-driven brands that offer unique products and provide unmatched value for our customers,” said Dave Kowal, CEO of Stewart’s parent company, BrightPet. “The new branding and expanded portfolio of Stewart treats reinforce our commitment to providing the highest quality ingredients and products and represent the first of many exciting things to come.”
The new benefit-focused line launches with Healthy Gut and Healthy Hips products, which combine natural ingredients with added nutrients such as Omega 3, probiotics and chondroitin. Additional new products from Stewart planned for late 2022 include treats designed to reward dogs while supporting and enhancing their physiology.
“By more prominently focusing on product benefits rather than just the treats’ premium ingredients, our refreshed lineup better anticipates how younger, more results-driven pet parents prefer to shop,” says Mike Sapp, president of BrightPet. “We’ve worked hard to understand what today’s pet parents need. The treats with benefits line is the newest part of Stewart’s vision to provide the highest quality products without conducting exhaustive research. Customers can trust they’re getting the very best when they reach for Stewart.”
The new packaging joins the instantly recognizable, trademarked Stewart blue color with a confident yet playful logo design. Among the first products to feature the new packaging will be the Beef Liver, Chicken Liver, Chicken Breast and Salmon single-ingredient, freeze-dried dog treats.
Noted Mike Schottelkotte, BrightPet director of marketing, “Today’s pet parents know exactly what they want from their pet food and treats but may not know which ingredients help best achieve that benefit. Our new Treats with Benefits line makes that choice easy, and our new packaging clearly states the intended benefit of our premium, all-natural treats, front and center. The bold new look of these products helps them stand out even more for consumers.”
The updated package designs and new benefit focused treat options are available now both online and at select retailers nationwide, with additional product sizes and package styles shipping in early October.
About Stewart
Based in Dayton, Ohio, Stewart has been a leader in pet food manufacturing for over 45 years. Using all-natural ingredients from USDA-approved suppliers, with no fillers or artificial flavorings, Stewart always produces its products in small batches, utilizing innovative freeze-drying techniques to ensure maximum nutritional value. Through a rigorous Safe Quality Food (SQF) program, Stewart consistently maintains a Level 2 Certified Plant. Beyond its commitment to producing all-natural, sustainable pet food, Stewart also emphasizes corporate social responsibility through community partnerships, including Ellie’s Rainy Day Fund, Paws for People and the Humane Society of Greater Dayton, as well as maintaining membership in the Pet Sustainability Coalition (PSC).